Social media marketing may be an exciting and beneficial area of your marketing department, especially for your Return on Investment (ROI), but it can easily change overnight. Successful strategies, analytics and even your competition are constantly changing, so you need to keep your marketing flexible and responsive to current and future advances in this exciting platform.

Mobile is not an option anymore

First, it’s important to understand how the market is changing. As mobile users continue to explode, all social media content needs to be geared toward mobile viewers. This brings up a few important factors of the latest marketing for digial marketing platforms. Your messages need to be more relevant than ever. Users are being exposed to more and more advertisements, so they are far more likely to become disengaged if your content isn’t at the top of its game. Mobile viewers also tend to favor a more immediate response, which means that your ads need to be tailored to this particular attention span, screen size, and viewing situation.

Because social media has such a reputation for being negative, including being unhelpful in terms of factual content, your marketing needs to combat this reputation and help your audience realize that your messages are valuable, factual and tailored to their specific needs.

Use Real ROI

When you’re looking for ways to stay current with the social media trends, it’s essential to use real ROI instead of other, outdated measurements. In the past, it was believed that a simple count of likes on a post or followers on a page was all that was needed for ROI and signs of marketing success.

Instead, you need to calculate your actual ROI using the latest marketing technology and attribution. These data-driven tools allow you to hone in on the ideal social media channels and marketing strategies that promote the highest conversion rate.

Whether you need to change or drop channels as technology continues to change, or utilize the influencer market in a different way, your ROI techniques will help you guide your marketing into the future. Influencers, people with the ability to influence potential buyers by promoting items on social media, are another area of marketing that has seen many changes. Just like your social media profiles and pages, the influencers you work with require far more transparency, ROI information, and proven engagement.

Social Media Marketing is Promising

The future can be very promising for companies who are willing to invest in proper research. With the right tools and commitment to updating your strategy, you’ll enjoy improved ROI as you compete in your industry and continue to grow your company.